Millennials, born roughly between 1981 and 1996, are a generation often stereotyped, yet undeniably influential. Understanding this "millennial age group" is crucial for businesses and individuals alike.
Known for their tech-savviness, millennials came of age during the digital revolution, shaping their communication and consumption habits. They value experiences over possessions, seeking authenticity and purpose in their work and purchases. Unlike previous generations, they prioritize work-life balance and are more likely to switch jobs in search of better opportunities and personal fulfillment.
Millennials are also characterized by their social consciousness and a desire to make a positive impact on the world. They are drawn to brands that align with their values and are vocal about issues they care about. Understanding these core characteristics is key to effectively engaging with and understanding the millennial age group.
